Internet Marketing

Stop HR 3261 (SOPA) and S 968 (PIPA) Internet Blacklist Bills

Congress needs to hear from you, or these dangerous bills will pass – they have tremendous lobbying dollars behind them, from large corporations reportedly hoping to prop up outdated, anti-consumer business models at the expense of the very fabric of the Internet — recklessly unleashing a tsunami of take-down notices and litigation, and a Pandora’s jar of “chilling effects” and other unintended (or perhaps intended?) consequences.

Please let your Members of Congress know you OPPOSE H.R. 3621 “Stop Online Piracy Act” (SOPA) and S. 968 “Protect IP Act” (PIPA):

• Phone, yes phone your Member of Congress! (House) (Senate)
• EFF Congressional Emailer – Oppose Internet Blacklisting (SOPA & PIPA)
• OpenCongress Congressional Emailer – Oppose SOPA
• Generic Congressional Emailer (You’ll need your Zip+4)

Learn more about SOPA, Protect IP (PIPA), and Internet Blacklisting:

• Growing Chorus of Opposition to SOPA
• Open Letter against SOPA from 83 Prominent Internet Engineers
• Why SOPA and Protect IP (PIPA) are Bad, Bad Ideas (Techdirt)
• SOPA News (Google News)
• SOPA Wikipedia entry
• SOPA FAQ (CNET)

Internet Giants Consider Blackout Against SOPA!

Where does your Member of Congress stand on SOPA? (Project SOPA Opera)

Opponents of SOPA: Google, Yahoo, Wikipedia, craigslist, Facebook, Twitter, LinkedIn, eBay, AOL, Mozilla, Reddit, Tumblr, Etsy, Zynga, EFF, ACLU, Human Rights Watch, Nancy Pelosi (D-CA), Ron Paul (R-TX)

Supporters of SOPA: RIAA, MPAA, News Corporation, VISA, Mastercard, Pfizer, Comcast, Time Warner, ABC, Nike, Walmart, Dow Chemical, Tiffany, Chanel, Rolex, Monster Cable, Teamsters, Lamar Smith (R-TX), John Conyers (D-MI)

Online Reputation Management is becoming one of the most popular SEO related services online today. With hundreds of Reviews sites, thousands of complaint sites, millions of blogs & forums, there are countless ways a consumer to vent their anger about a business or service online. All of these facts make it inevitable that a business will at some point have online complaints or bad reviews that rank high on Google. From local pet stores to online dating services, no business is immune to bad online reviews.

Since online review sites are not held liable for content a user posts to their site (per the Communications Decency Act Sec. 230), it is nearly impossible to force websites to remove bad content that a user posts. The best option for anyone facing bad reviews online that rank high is to bury the offending web links deeper within search engine results. To do this one must launch a reverse search engine optimization campaign (Online Reputation Management).

By creating new content (web pages) and promoting existing content about the company or individual, and using SEO tactics like link building, you will be able to manipulate Google and other search engine results, making the Good links go above the Bad links.

Link Building is one of the most important ingredients to a successful Reputation Management and SEO campaign.  Link building is the process in which you go and obtain back links to your web pages and websites. Back links are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of back links is one indication of the popularity or importance of that website or page.

It is important to use proper anchor text when building links. Anchor Text is the word or phrase linked to your URL, or web page. This text defines the page that it links to, both for human eyes and for search engines. Ideally you will use the phrase you most want that web page to rank well for in the major search engines, and also a phrase that compels real people to click through and read the page.

As an example, this is Anchor Text: Blog Posting Service. That phrase tells Google that the page is all about Blog Posting Services. Using this phrase as the Anchor Text makes this page more likely to rank for that phrase.

There are many ways to obtain back links for the purpose of link building. One of the most popular ways is to use a link building service. A link building service will help you obtain quality back links that will help you boost your websites popularity and strength. For more information on link building check out some link building tips blogs online.

Did you know that dozens of Reputation Management Firms utilize blog posting services like BlogPostingNetwork.com to help their clients bury negative information found on Google and other search engines like Yahoo, and Bing?

It is a fact that some blogs will rank high for your name and business name by placing your name or company name in the title and within the body of the blog post. Not only will blogs rank high for your name they will also push up sites that you link to from within the blog. If you are trying to push up a page about your name or business then you would want to link from YOUR NAME to a site about you that you would want to push above other links (This is called anchor text). Anchor text is basically the word you link from.

Reputation Management is a very expensive service and sometimes a blog posting service is all you need to help yourself. Then again a blog posting campaign may not be strong enough to bury certain links. If you have hired a reputation management company you could mention BlogPostingNetwork.com to them as they may be able to compliment the work the Reputation management firms are doing for you.

Online reputation management is commonly used to: Remove RipOff Reports – Remove Compaintsboard, Remove Online Complaints, Remove Reviews, and Remove Bad Press.

Reputation management is usually used to bury negative links about a business or individual. If you have negative links ranking high on search results, a blog posting campaign will help you fight the negative links by creating hundreds of “Good” pages of content about you.

Blog posts are the #1 way to generate high quality low cost content that will almost always rank well on Google or help other links make there way above other links.

ReputationFriendly.com has a new image. ReptationFriendly an online reputation management service just emailed us and asked if we would review their new website design. Version 1.o of reputationfriendly.com skipped right to 2.0 literally overnight.

The new design is clean crisp and very easy to navigate. Since the site sponsors some of our site I figured I would give them the courtesy of a quick post.

ReputationFriendly.com offers flat rate monthly reputation management services for only $99 per month to businesses and individuals.

ReputationFriendly.com is an all inclusive reputation management company that offers an inexpensive way to grow and revamp online reputations. The majority of Reputation Management Firms involve large upfront fees and recurring fees that end up costing thousands of dollars over the life of an online reputation management project.

ReputationFriendly’s costs are minimal and they offer the same intensity of service that other “Online Reputation” companies charge thousands of dollars for.

The ReputationFriendly.com team is consists of search engine optimization specialists, technical writers, content creation technicians, and administrative staff. ReputationFriendly currently has 8 in-house employees and 6 telecommuters on their team.

To learn more about ReputationFriendly and to view their new website, visit them online at ReputationFriendly.com

Hiring an SEO Company can be a daunting task, especially since there are hundreds if not thousands of companies online that offer SEO services. How do you know which SEO company will actually deliver results? Which one is overcharging? Which ones are scams? It can be hard to answer these questions on your own, so we will be featuring a trusted SEO each month that we believe to be worth looking in to.

SEO Company Of The Month: DotShot – DotShot.com

DotShot.com is a smaller yet very affordable SEO Service that offers SEO Packages starting at $99 per month and also has packages that cost $299-$499 per month. For larger clients with more competitive keywords they have custom pricing.

The DotShot SEO Service was founded in 2003 by a small group of search engine marketing professionals with over 10 years of experience in online marketing and search engine optimization.

The name DotShot is a spin off of “Hot Shot” and the name DotShot is referring to making your company an internet hot shot or maybe the SEO Firm is saying they are SEO Hot Shots? Either way DotShot shared some of there client success stories with us and they have delivered some impressive results for their clients.

They have delivered top 10 results for hundreds of keywords and hundreds of clients. The DotShot team manages dozens of high profile clients and hundreds of small businesses Monthly SEO Campaigns.

Their SEO Packages are very attractive and affordable. Their “Grow” package is the most poplar and purportedly most effective. At $299 per month with a recommended 12 month term the “Grow” package is designed to deliver top ranking for 1-3 keywords and help brand your business on social networks. Each package includes link building campaigns that will generate quality backlinks for your site at a pace that is acceptable by Google.

Other packages include the popular $99 per month SEO package that packs a punch for smaller companies and local search results.

To learn more about the DotShot SEO Company and the SEO Service they offer visit them online:

www.DotShot.com
Phone: 1-800-989-1172

Organic search engine optimization is not an instant service that will magically enhance your websites ranking on search engine like Google, Yahoo, and Bing. Real SEO takes time and a continuous effort to maintain.

Organic SEO is the process of making your website rank high in the natural (non-paid) area of search results. Having your website Rank high within organic search results will drive more quality visitors to your website. Research shows that these natural search listings are clicked more often than the paid search listings making it crucial that businesses optimize their websites for the best search placement.

There are hundreds of factors that determine where and how your website ranks on natural search results. Some of the most consistent and basic factors include:

Title Tags  –  Good title tags have long been acknowledged as one of the sole most significant on page SEO rudiments of any web page.  What makes a good title tag?  A good quality title tag precise to each individual page is enormously essential.  Beyond that, having your ‘important terms’ appear near the beginning in your title tag also has a noteworthy impact.

Anchor Text – Anchor text is the visible text of a link.  Having incoming links is the dominant number one search factor but not all links are created equally.  Say you have people linking to your page about SEO.  If the text in their content reads “Rank Higher On Search Engines With This Tip!” it makes a huge difference in which words they link to your page.  If they link the words ‘SEO’ or ‘SEO Service’, it’s going to do you a lot better.

This is imperative to keep in mind with your personal internal linking as well.  steer clear of using generic, nondescript terms like ‘home’ and ‘here’ and ‘Click Here’ when you link to your own pages.

Quantity of Domains Linking -  This one is attention-grabbing.  if you have 10,000 inbound links and your competitor only has 7,000 inbound links but still seems to outrank you constantly, this might be the reason.  Number of links is vital, but the number of unique domains those links are coming from is also extremely important. 

H1 Tags -  A few years ago, making use of H1 and H2 tags on selected areas of your HTML code kind of came into fashion. The basis was the search engine spiders interpreted H1 tags as a indicator that ‘hey, this text is important because it’s bigger’.  Of course the explosion of .css meant that you could throw H1 tags pretty much anywhere and everywhere on your page and just take care of how things looked to people with style sheets.

Keyword Density - This one might astonish you a little bit.  Keyword density is kind of a joke.  It is in fact NOT attractive to work 500 instances of your target keyword into the text of your target page.

If your page is about Blue Beach Widgets, you have Blue Beach Widgets in your title and you have pages linking to your blue beach widgets page with the terms ‘blue beach widgets’ in the anchor text THAT is good.  This does not mean DO NOT se your keyword in the body of your text and content, just don’t over do it on purpose.

Remember these are simply basic factors and only account for a micro fraction of all the factors that exist. Search Engine Optimization is a very complex process and if you are a website owner that wants serious SEO results, it may be a wise choice to consult with an Search Engine Marketing firm for more extensive services. 

We have compiled a list of the top Reputation Management Firms for 2010. The Reputation Management companies listed below were selected because of their online popularity, realistic insight on the reputation management process, pricing, knowledge of SEO, and Age.

There are dozens of Reputation Management Services online and we have sifted through the internet to find the top firms. We have not personally used these companies and can not vouch for how effective they are, we have simply done some due diligence and decided these companies are worth looking in to. We had the opportunity to speak with most of the firms listed below.

Company Name: ReputationDefender.com – Reputation Defender

Description: Reputation Defender offers online privacy and reputation protection. They also have a service called MyChild that monitors your child’s activity on Social Networks; Reputation Defender does not seem to offer very aggressive reputation management services that are geared toward burying negative information.

Reputation Defender first showed up online Dec. 2006

Why: Reputation Defender makes the list because of their popularity and media presence. They have done an amazing job of branding their name as one of the top dogs in the reputation management industry.

Where: http://www.reputationdefender.com – Write a review about them.

Company Name: ReputationArmor.com – Reputation Armor

Description: Reputation Armor is a technically savvy reputation management company that was first found online in 2007. Reputation Armor specializes in helping businesses and people bury bad links about their names on search engines. They do not have some of the bells and whistles that some reputation management companies have, but they get the job done. Reputation Armor also displays a very strong knowledge of the SEO process and has a very strong organic presence on search engines and the blogger community. 

Reputation Armor first showed up online Dec. 2007

Why: Reputation Armor makes the list because of their popularity and search engine knowledge. They have done a great job of promoting their company as one of the top search engine reputation management firms. Reputation Armor shares a lot of valuable information with their blog readers through their own network of reputation management blogs.

Where: http://www.ReputationArmor.com  –  Write a review about them.

Company: ReputationManagementKings.com – Reputation Management Kings

Description: Reputation Management Kings is a web marketing company with vast experience in SEO and internet Reputation Management. Reputation Management Kings counts with three integral and high-skilled Reputation Management teams: Content creators, SEO professionals and manual submission experts.

ReputationManagementKings.com first showed up online Sept. 2009

Why: Reputation Management Kings was selected because they have a strong organic search engine presence and they seem to know a lot about the SEO process. They share a lot of details within their company blogs.

Where: http://www.ReputationManagementKings.com   –  Write a review about them.

Company: ReputationFriendly.com – Reputation Friendly

Description: ReputationFriendly.com is somewhat of a newer brand in the reputation management industry. The company maintains a strong SE presence and offers one of the most affordable true reputation management services. We spoke with Andrew from this firm and his knowledge alone is worth their monthly service fee. ReputationFriendly.com is a very search engine savvy firm that relies on their strong knowledge of Google’s algorithms to leverage search results in their clients favor.

ReputationFriendly.com first showed up online in 2009

Why: ReputationFrienly.com was selected because they have a strong organic search engine presence and they go above and beyond when it comes to search engine optimization knowledge. They display a no nonsense approach to the reputation management process. ReputationFriendly.com was also selected because they offer an affordable solution that smaller businesses and individuals can afford.

Where: http://www.ReputationFriendly.com    –  Write a review about them.

Do you know of a great reputation management firm? Comment below with their name and we might write about them in the near future.

With so many people jumping in the SEO industry it can be hard to find prospects that are ready to sign up for your SEO services. A new company called SEOBuyers.com has a solution, SEO Leads!

SEOBuyers.com combs the internet in search of fresh SEO prospects that are shopping for SEO Services and drives them to landing pages to funnel leads to their clients.

An SEO Lead is basically the contact details of a business that is looking for an SEO company to sign-up with. SEOBuyers.com generates hundreds of leads per week of businesses that are actively looking for SEO services.

Buying SEO leads can save you money and make you money. Finding SEO customers can be quite expensive in today’s aggressive and highly competitive SEO industry. On average an SEO firm can spend $5,000-$25,000 per month on Google PPC ads and maybe turn a sale. The average cost per click for the keyword SEO on Google PPC is $15.00! 100 Visitors to your website would cost $1500.00 on Google PPC and you still have to convert that cold visitor in to a sale or just a lead that will contact you.

I have seen many SEO companies that were great go out of business due to lack of advertising funds and poor performing PPC ads. You must get them on the phone to sell them real SEO services. The average cost to get a client on the Phone for SEO is $150.00 if you are running paid ads.

With SEO leads you can buy new clients! Why spend thousands on Ads to hopefully get new clients on the phone to sign-up , when you an spend a few hundred on SEO leads that are guaranteed to talk to you and are actively looking for a service that your provide..

SEO Leads are hot right now and hundreds of SEO firms buy leads from SEOBuyers.com currently. For more details on SEO Leads, Visit SEOBuyers.com online and see what they have to offer.