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Stop HR 3261 (SOPA) and S 968 (PIPA) Internet Blacklist Bills

Congress needs to hear from you, or these dangerous bills will pass – they have tremendous lobbying dollars behind them, from large corporations reportedly hoping to prop up outdated, anti-consumer business models at the expense of the very fabric of the Internet — recklessly unleashing a tsunami of take-down notices and litigation, and a Pandora’s jar of “chilling effects” and other unintended (or perhaps intended?) consequences.

Please let your Members of Congress know you OPPOSE H.R. 3621 “Stop Online Piracy Act” (SOPA) and S. 968 “Protect IP Act” (PIPA):

• Phone, yes phone your Member of Congress! (House) (Senate)
• EFF Congressional Emailer – Oppose Internet Blacklisting (SOPA & PIPA)
• OpenCongress Congressional Emailer – Oppose SOPA
• Generic Congressional Emailer (You’ll need your Zip+4)

Learn more about SOPA, Protect IP (PIPA), and Internet Blacklisting:

• Growing Chorus of Opposition to SOPA
• Open Letter against SOPA from 83 Prominent Internet Engineers
• Why SOPA and Protect IP (PIPA) are Bad, Bad Ideas (Techdirt)
• SOPA News (Google News)
• SOPA Wikipedia entry
• SOPA FAQ (CNET)

Internet Giants Consider Blackout Against SOPA!

Where does your Member of Congress stand on SOPA? (Project SOPA Opera)

Opponents of SOPA: Google, Yahoo, Wikipedia, craigslist, Facebook, Twitter, LinkedIn, eBay, AOL, Mozilla, Reddit, Tumblr, Etsy, Zynga, EFF, ACLU, Human Rights Watch, Nancy Pelosi (D-CA), Ron Paul (R-TX)

Supporters of SOPA: RIAA, MPAA, News Corporation, VISA, Mastercard, Pfizer, Comcast, Time Warner, ABC, Nike, Walmart, Dow Chemical, Tiffany, Chanel, Rolex, Monster Cable, Teamsters, Lamar Smith (R-TX), John Conyers (D-MI)

Online Reputation Management is becoming one of the most popular SEO related services online today. With hundreds of Reviews sites, thousands of complaint sites, millions of blogs & forums, there are countless ways a consumer to vent their anger about a business or service online. All of these facts make it inevitable that a business will at some point have online complaints or bad reviews that rank high on Google. From local pet stores to online dating services, no business is immune to bad online reviews.

Since online review sites are not held liable for content a user posts to their site (per the Communications Decency Act Sec. 230), it is nearly impossible to force websites to remove bad content that a user posts. The best option for anyone facing bad reviews online that rank high is to bury the offending web links deeper within search engine results. To do this one must launch a reverse search engine optimization campaign (Online Reputation Management).

By creating new content (web pages) and promoting existing content about the company or individual, and using SEO tactics like link building, you will be able to manipulate Google and other search engine results, making the Good links go above the Bad links.

Link Building is one of the most important ingredients to a successful Reputation Management and SEO campaign.  Link building is the process in which you go and obtain back links to your web pages and websites. Back links are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of back links is one indication of the popularity or importance of that website or page.

It is important to use proper anchor text when building links. Anchor Text is the word or phrase linked to your URL, or web page. This text defines the page that it links to, both for human eyes and for search engines. Ideally you will use the phrase you most want that web page to rank well for in the major search engines, and also a phrase that compels real people to click through and read the page.

As an example, this is Anchor Text: Blog Posting Service. That phrase tells Google that the page is all about Blog Posting Services. Using this phrase as the Anchor Text makes this page more likely to rank for that phrase.

There are many ways to obtain back links for the purpose of link building. One of the most popular ways is to use a link building service. A link building service will help you obtain quality back links that will help you boost your websites popularity and strength. For more information on link building check out some link building tips blogs online.

Well it looks like Google is doing some Google ToolBar PageRank Updates. A lot of my domains have see some positive changes today, however this one (seofriendly) dropped from PR3 to PR1… No big deal. Google toolbar PR does NOT necessarily correlate with how high you rank or how much traffic you get.

It seems like it has been months if not a year since Google did  huge pagerank update. Many of my sites get pagerank updates each month it seems, so I am always interested in seeing a major update like I am seeing today.

Anyone else seeing any major changes?

ReputationFriendly.com has a new image. ReptationFriendly an online reputation management service just emailed us and asked if we would review their new website design. Version 1.o of reputationfriendly.com skipped right to 2.0 literally overnight.

The new design is clean crisp and very easy to navigate. Since the site sponsors some of our site I figured I would give them the courtesy of a quick post.

ReputationFriendly.com offers flat rate monthly reputation management services for only $99 per month to businesses and individuals.

ReputationFriendly.com is an all inclusive reputation management company that offers an inexpensive way to grow and revamp online reputations. The majority of Reputation Management Firms involve large upfront fees and recurring fees that end up costing thousands of dollars over the life of an online reputation management project.

ReputationFriendly’s costs are minimal and they offer the same intensity of service that other “Online Reputation” companies charge thousands of dollars for.

The ReputationFriendly.com team is consists of search engine optimization specialists, technical writers, content creation technicians, and administrative staff. ReputationFriendly currently has 8 in-house employees and 6 telecommuters on their team.

To learn more about ReputationFriendly and to view their new website, visit them online at ReputationFriendly.com

Hiring an SEO Company can be a daunting task, especially since there are hundreds if not thousands of companies online that offer SEO services. How do you know which SEO company will actually deliver results? Which one is overcharging? Which ones are scams? It can be hard to answer these questions on your own, so we will be featuring a trusted SEO each month that we believe to be worth looking in to.

SEO Company Of The Month: DotShot – DotShot.com

DotShot.com is a smaller yet very affordable SEO Service that offers SEO Packages starting at $99 per month and also has packages that cost $299-$499 per month. For larger clients with more competitive keywords they have custom pricing.

The DotShot SEO Service was founded in 2003 by a small group of search engine marketing professionals with over 10 years of experience in online marketing and search engine optimization.

The name DotShot is a spin off of “Hot Shot” and the name DotShot is referring to making your company an internet hot shot or maybe the SEO Firm is saying they are SEO Hot Shots? Either way DotShot shared some of there client success stories with us and they have delivered some impressive results for their clients.

They have delivered top 10 results for hundreds of keywords and hundreds of clients. The DotShot team manages dozens of high profile clients and hundreds of small businesses Monthly SEO Campaigns.

Their SEO Packages are very attractive and affordable. Their “Grow” package is the most poplar and purportedly most effective. At $299 per month with a recommended 12 month term the “Grow” package is designed to deliver top ranking for 1-3 keywords and help brand your business on social networks. Each package includes link building campaigns that will generate quality backlinks for your site at a pace that is acceptable by Google.

Other packages include the popular $99 per month SEO package that packs a punch for smaller companies and local search results.

To learn more about the DotShot SEO Company and the SEO Service they offer visit them online:

www.DotShot.com
Phone: 1-800-989-1172

Organic search engine optimization is not an instant service that will magically enhance your websites ranking on search engine like Google, Yahoo, and Bing. Real SEO takes time and a continuous effort to maintain.

Organic SEO is the process of making your website rank high in the natural (non-paid) area of search results. Having your website Rank high within organic search results will drive more quality visitors to your website. Research shows that these natural search listings are clicked more often than the paid search listings making it crucial that businesses optimize their websites for the best search placement.

There are hundreds of factors that determine where and how your website ranks on natural search results. Some of the most consistent and basic factors include:

Title Tags  –  Good title tags have long been acknowledged as one of the sole most significant on page SEO rudiments of any web page.  What makes a good title tag?  A good quality title tag precise to each individual page is enormously essential.  Beyond that, having your ‘important terms’ appear near the beginning in your title tag also has a noteworthy impact.

Anchor Text – Anchor text is the visible text of a link.  Having incoming links is the dominant number one search factor but not all links are created equally.  Say you have people linking to your page about SEO.  If the text in their content reads “Rank Higher On Search Engines With This Tip!” it makes a huge difference in which words they link to your page.  If they link the words ‘SEO’ or ‘SEO Service’, it’s going to do you a lot better.

This is imperative to keep in mind with your personal internal linking as well.  steer clear of using generic, nondescript terms like ‘home’ and ‘here’ and ‘Click Here’ when you link to your own pages.

Quantity of Domains Linking -  This one is attention-grabbing.  if you have 10,000 inbound links and your competitor only has 7,000 inbound links but still seems to outrank you constantly, this might be the reason.  Number of links is vital, but the number of unique domains those links are coming from is also extremely important. 

H1 Tags -  A few years ago, making use of H1 and H2 tags on selected areas of your HTML code kind of came into fashion. The basis was the search engine spiders interpreted H1 tags as a indicator that ‘hey, this text is important because it’s bigger’.  Of course the explosion of .css meant that you could throw H1 tags pretty much anywhere and everywhere on your page and just take care of how things looked to people with style sheets.

Keyword Density - This one might astonish you a little bit.  Keyword density is kind of a joke.  It is in fact NOT attractive to work 500 instances of your target keyword into the text of your target page.

If your page is about Blue Beach Widgets, you have Blue Beach Widgets in your title and you have pages linking to your blue beach widgets page with the terms ‘blue beach widgets’ in the anchor text THAT is good.  This does not mean DO NOT se your keyword in the body of your text and content, just don’t over do it on purpose.

Remember these are simply basic factors and only account for a micro fraction of all the factors that exist. Search Engine Optimization is a very complex process and if you are a website owner that wants serious SEO results, it may be a wise choice to consult with an Search Engine Marketing firm for more extensive services. 

Google’s corporate history page has a pretty strong background on Google, starting from when Larry met Sergey at Stanford right up to present day. In 1995 Larry Page met Sergey Brin at Stanford.

By January of 1996, Larry and Sergey had begun collaboration on a search engine called BackRub, named for its unique ability to analyze the “back links” pointing to a given website. Larry, who had always enjoyed tinkering with machinery and had gained some notoriety for building a working printer out of Lego™ bricks, took on the task of creating a new kind of server environment that used low-end PCs instead of big expensive machines. Afflicted by the perennial shortage of cash common to graduate students everywhere, the pair took to haunting the department’s loading docks in hopes of tracking down newly arrived computers that they could borrow for their network.

A year later, their unique approach to link analysis was earning BackRub a growing reputation among those who had seen it. Buzz about the new search technology began to build as word spread around campus.

In 1998, Google was launched. Sergey tried to shop their PageRank technology, but nobody was interested in buying or licensing their search technology at that time.

Email: Google launched Gmail on March 31, 2004, offering search email search and gigabytes of storage space.

Google went public at $85 a share on August 19, 2004 and its first trade was at 11:56 am ET at $100.01.

Google News: Google News launched in beta in September 2002. On September 6, 2006, Google announced an expanded Google News Archive Search that goes back over 200 years.

Google Book Search: On October 6, 2004, Google launched Google Book Search.

Maps: On October 27, 2004, Google bought Keyhole. On February 8, 2005, Google launched Google Maps.

Google Scholar: On November 18, 2004, Google launched Google Scholar, an academic search program.

Analytics: On March 29, 2005, Google bought Urchin, a website traffic analytics company. Google renamed the service Google Analytics.

Google Blog Search: On September 14, 2005, Google announced Google Blog Search.

Google Base: On November 15, 2005, Google announced the launch of Google Base, a database of uploaded information describing online or offline content, products, or services.

Radio ads: Google bought dMarc Broadcasting on January 17, 2006.

Google Video: On January 6, 2006, Google announced Google Video.

Google Universal Search: On May 16, 2007 Google began mixing many of their vertical results into their organic search results.

Office productivity software: on March 9, 2006, Google bought Writely, an online collaborative document creating and editing software product.

Calendar: on April 14, 2006, Google launched Google Calendar, which allows you to share calendars with multiple editors and include calendars in web pages.

Checkout: On June 29, 2006, Google launched Google Checkout, a way to store your personal transaction related information online.

Google continues to add valuable services and now has tons of free tools like Google Voice, Gmail, Google Places, Google Profiles, Google This, Google That!

Recently Google changed it’s long time policy on only allowing 2 links from a single domain name to appear in the top search results. This is good news for Reputation Management Companies and Big Brands.

In fact, Google is giving some company keywords a whole lot of first page real estate. A search for “apple” pops up 6 pages from the apple.com site.

This change will help brands and reputation management firms control what is shown on the first page of Google results.

Andy Beal Told Me: http://www.marketingpilgrim.com/2010/08/google-reputation-management-just-got-easier.html 

We have a lot of webmasters ask the big PR questions very frequently: When is the next Google PageRank Update?

The truth is no one knows exactly when the next PageRank update by Google will actually take place. Based off of their past updates I created the unofficial Google PageRank Update Schedule. The “schedual” is my estimate on when the next PageRank update will take place.

PageRank Update Schedual:

Google PageRank Update  -   December 31, 2009 – January 10, 2010
First PageRank Update      -    March 31, – April 10, 2010
Second PageRank Update  -  June 31, 2010 – July 10, 2010
Third PageRank Update    -    December 31, 2010 – January 10, 2011

What is pagerank? PageRank is a numeric value that represents how important a page is on the web (Per Google). Google calculates that when one page links to another page, it is effectively casting a vote for the other page. The more votes (Links) that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote (Linking To You) determines how important the vote (Link) itself is. Google calculates a page’s importance from hw many pages and what pages link to it.

PageRank is a scale of 0-10

Post a comment and let us know when you think the next updat will be or tell us when your site was last updated!

I found this video on SearchEngineWatch.com, it is a Video put togeter by Jonathan Allen while at the SES London event in 2009. It asks 50 SEO’s a simple question: What should we do with the balck hat seo’s?

What do you think? Post your answer below!