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It is infrequent to hear the word free without some sort of strings attached. In this occurrence, you can really get free reputation monitoring by simply doing it yourself. It is so simple to monitor your own business or personal reputation online. There are companies that charge a monthly fee of $19.95 and up, to basically do what you can do free. I believe that a dollar saved is a dollar earned. Before you go out and unearth a paid reputation monitoring service (not to be confused with reputation management), try to do it yourself first.
Here is how to monitor your own online reputation. Since Google has become not only the largest and most popular search engine, it has also become what I refer to as a “reputation engine”. Google usually (quickly in most cases) finds new information online before most search engines do.
All you in actuality have to do to monitor your online reputation is use what Google offers 100% complimentary: Google Alerts – a very effortless service that sends you an email whenever it discovers search results for the terms or keywords you chose, such as your name or company name.
Many online reputation management and monitoring companies tap in to this free service then charge you for something that costs nothing. It is so easy to set-up a Google Alert, all you need is an email address and you are set.
Head over to Google and set-up your own Google Alert today and you will know when something new hits the internet about you or the keywords you choose. I use it and I love it!