InterChanges.com – InterChanges

A well respected SEO and Internet marketing firm based out of Florida talks about the benefits of utilizing social networks and social media. InterChanges.com is an internet marketing and SEO firm that focuses on new media and cutting edge marketing techniques. InterChanges is big in the Social Media Marketing arena and offers some great insight on Social Media Marketing.

Social Media Marketing is a relatively new concept utilized by businesses developing online communities which allow current and potential customers to congregate and discuss a particular brand, product or service. In most cases, the online communities include mechanisms such as blogs, podcasts, videos, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions.

Also included in the realm of social media is Mobile Marketing. Mobile phone users (xx million in the US alone) opt-in to a short-code using a certain keyword and once they are opted-in, they will receive messages tailored around the campaign to learn more about the product or service.  Other unique and highly effective campaigns can be developed as well. 

One of the primary reasons to use Social Media Marketing is because traditional advertising is losing its influence on consumers. This premise is backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions from Internet research and referrals. Most people agree that feedback and reviews from like-minded peers hold more weight than corporate marketing messages dispersed through traditional television, radio, direct mail, or newspaper advertising.

Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. Marketing Experiments has conducted research on the topic of transparent marketing.

As the U.S. mobile market matures, more mobile devices will be enabled to receive video and multimedia messages. Not only will consumers be able to see video, hear sound and play games, they will be able to watch their favorite TV shows on their mobile devices during their daily commutes. This system of mobile communication and commerce is already in place in the U.K, where 97% of the population has a mobile phone and most phones are capable of receiving 30 hours of video programming at one time. There are over 200 Million cell phones and mobile devices in use within the USA. A lot of Social Networkers use their cell phones to communicate VIA social networks.

InterChanges.com contributed parts of this article to learn more about interchanges visit them online.