Organic SEO

Organic SEO is also known as “Natural” SEO. Organic SEO is the process of increasing a websites ranking and search engine visibility by using many techniques other than PPC advertising campaigns. If you only use sponsored ads on Google (Like Google Adwords) then you are not using organic SEO.

“Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your website pages and by growing your “link popularity” by acquiring or in some cases paying for links that point to your web site (Also Known As Back Links). This technique of linking help increase your rankings at the Search Engines for your chosen search terms.

There is a big misconception that natural or organic search engine optimization is inexpensive and easy. This is not exactly the case. Case in point, if you wanted your web site to rank high for the keyword phrase “Home Loans” or “Debt Consolidation” you’re going to need a budget of at least  $50,000-100,000 a year.

On the other hand, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for a few reasons.

1. More internet searchers click the natural search engine results versus the PPC (pay per click) ads, so your website will enjoy more web traffic for less.

2. Natural SEO involves obtaining a large amount of high quality, high page rank, and highly visible back links from other websites. These links will increase your ranking and you will get visitors directly from the links (thus more traffic).

3. The cost per visitor on a PPC campaign on Google can average $1.00-$15.00 or more per click! That can add up fast. A natural searcher that visits your website comes in at a much lower rate.
With organic SEO it is almost always critical to be in the top 10 results on Google. If you are not in the Top 10 (I like the TOP 3-5), then you are better off paying per visitor with a PPC campaign or you may not get enough web traffic to justify your websites presence.