SEO (Search Engine Optimization) can be broken down into two broad categories – onsite seo and offsite SEO. Both of these SEO methods will benefit your overall rankings, so it may be worth your time to undertake them both when building and promoting your website.
On-site SEO includes the actions you take on your WebPages (Website) to increase your search engine position. A basic example of On-site SEO would be adding a title, keywords, description, and Relevant “Keyword Enriched” Content.
Off-site SEO techniques are the actions you take outside of your WebPages to increase your search engine position. Backlinks (See: Link Building) are one of the most important elements when practicing offsite SEO . For example, say you’ve developed a site on “Saving money”. If Google or another major search engine notices that a high authority website like Money.com has linked back to your site, it assumes your site must have good relevant content. The more of these quality links back to your site you get, the more traffic you will obtain from the search engines because your site will rank higher.
Both on-site and off-site optimization help the search engines catalog your site and rank it higher. On-site optimization is more under your control than off-site optimization. So you need to make certain every single page of your site is well optimized and then start a well planned link building campaign.