Why you need to focus on Organic SEO

1. The majority of people still trust the organic results on search engines. If your website is not within the top few listings, you are losing traffic and possible sales to your competitors.

2. Peoples search habits have changed. Today, people search in different ways and you cannot predict the exact keywords that your customers use to look for your products or services. But by optimizing your content to a specific keyword theme, you can amplify your website reputation in the search results listing.

3. If your competitors are up there, you need to be there also. If not, you are losing possible sales to your competitors because they are going to get more traffic than you.

4. When you optimize your website with appropriate content, you get people to stay at your site longer and this will raise your conversion rate.

5. With appropriate SEO, more people are visiting your website. This means that even with your current conversion rate, you can get more sales.

6. Always stay ahead of your competitors. As competition gets stronger, you need to leverage SEO to get more traffic and sales than your competitors.

7. With SEO, you can grab a larger market share. This makes your company an authority in your industry, which at the end of the day translates into added sales.

8. 24/7 spotlight with SEO. When your website is optimized, you get traffic all day long.

9. You do not need to pay for each click that SEO brings you. Clicks from the organic listing are on the house. So you are saving more money in the long run with SEO.

10. Repeat business. Customers referred from search engines are inclined to stay around longer, which increases client lifetime revenues via SEO.

These tips are provided by DotShot, an internet marketing company with several SEO veterans behind the scenes. If you need help with SEO Services, visit them here: SEO Services

Organic SEO

Organic SEO is also known as “Natural” SEO. Organic SEO is the process of increasing a websites ranking and search engine visibility by using many techniques other than PPC advertising campaigns. If you only use sponsored ads on Google (Like Google Adwords) then you are not using organic SEO.

“Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your website pages and by growing your “link popularity” by acquiring or in some cases paying for links that point to your web site (Also Known As Back Links). This technique of linking help increase your rankings at the Search Engines for your chosen search terms.

There is a big misconception that natural or organic search engine optimization is inexpensive and easy. This is not exactly the case. Case in point, if you wanted your web site to rank high for the keyword phrase “Home Loans” or “Debt Consolidation” you’re going to need a budget of at least  $50,000-100,000 a year.

On the other hand, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for a few reasons.

1. More internet searchers click the natural search engine results versus the PPC (pay per click) ads, so your website will enjoy more web traffic for less.

2. Natural SEO involves obtaining a large amount of high quality, high page rank, and highly visible back links from other websites. These links will increase your ranking and you will get visitors directly from the links (thus more traffic).

3. The cost per visitor on a PPC campaign on Google can average $1.00-$15.00 or more per click! That can add up fast. A natural searcher that visits your website comes in at a much lower rate.
With organic SEO it is almost always critical to be in the top 10 results on Google. If you are not in the Top 10 (I like the TOP 3-5), then you are better off paying per visitor with a PPC campaign or you may not get enough web traffic to justify your websites presence.