There is a company called Reputation Armor (ReputationArmor.com) that specializes in manipulating the search engines in your favor.  Reputation Armor is one of the leading online reputation management firms that can help protect, repair, and build your online reputation.

No company is immune to getting negative comments or complaints online. Some of the largest brands in the world have negative information that appears high on Google search results.  A great example of how a 1 website or negative entry can tarnish your online reputation is the website PayPalSucks.com. This website ranks in the top 10 results on the first page of Google when you search the term “PayPal”. There are also dozens of other online negatives that appear when you search for “paypal” online.

The point is no company is perfect and every company has someone out there that does not like them.  In some cases people go far out of their way and invest a lot of time to ruin another company’s online image. Having negative information online about your business is not the end of the world and it can be corrected or at least made less damaging.

The Reputation Armor solution is to usually bury these negative items deeper within search results. By pushing negative comments and mentions of your company deeper within search results you will regain your positive image. The fact is only a small portion of internet users go past the first 2 pages of Google when they search for something or someone. If you can maneuver the negative links to go further down and the positive links up, then you have accomplished the most important feat of reputation management.

Do you need reputation protection?

The best way to view your online reputation as potential clients will is to simply search your name or company name on Google. See what shows up on the first 2 pages of Google, if there are negative mentions of your business that might make a potential client think twice about doing business with you, then you may need reputation management help.

Reputation Armor is a company that can assist you with protecting your online images and repairing your online reputation.  For more information on Reputation Armor and the services they offer visit them online here: Reputation Management

ReputationArmor.com is one of the leading online reputation management and Reverse SEO firms. Reputation management has many facets and uses. Over the past 3 years online reputation management has grown by leaps and bounds online. Small businesses, individuals, doctors, website owners, celebrities, and big corporations all use reputation management techniques or will eventually need reputation management help.

With the new social and user generated review sites online and more blogs and forums hitting the internet daily, it is extremely easy to have negative information about you or your company rank high on search engines.  Consumers rarely go out of their way to say something good, but if you anger a customer or anyone then you are at high risk of getting an online blemish.

There are several online review and complaint sites the most common sites that rank high on Google and other search engines are Yelp.com, RipOffReport.com, PissedConsumer.com, ComplaintsBoard.com, ShamScam.com, CompanyNameSucks.com and several others.

Online review sites and consumer complaint sites usually rank very high for several reasons. On reason is they are all built with user generated content. If a user is adding content to a site, then it must be important to other users right? Well, at least that is what Google seems to think. Have you ever noticed that a lot of sites that are mostly user generated content rank well on search engines? They do, and that is something that you want to keep in mind when launching a reputation management campaign.

ReputationArmor.com uses a lot of reputation friendly user content sites to their client’s advantage. Examples of positive sites that are comprised of user content are sites like eHow.com, Help.com, LinkedIn.com, Twitter.com, YouTube.com, Twitter.com, plus hundreds more. You can begin to repair your own online reputation with sites like these.

There are so many techniques and methods that can be used when launching a reputation management campaign, it is impossible to list them all. Some of the most common tactics include:

• Register Domains like YOURNAMEHERE.com and install some content or a blog like Wordpress on the domains.
• Create keyword Rich social network account profiles on sites like Twitter, FaceBook, Linkedin, and YouTube. There are hundreds of social networks you can use to your advantage. These profiles sometimes rank very well on Google and can help push down negative links.
• Submit an online press release to press release distribution sites. Check out a list of press release sites.
• Create a YouTube account and ad a Video or three about your company. Spruce up your YouTube profile or channel with keywords like “Your Name” if “Your Name” is the keyword that pulls up negative information.
• Utilize social Bookmark Sites like Digg.com. Use our list of reputation management tools to find more sites like Digg.
• Use free article sites like ArticleBase.com and submit articles about your company or industry. Put your company name in the title when possible.
• Link to positive content from your sites. Use one-way links and link site A to site B-C-D and do not link B-C-D to site A.  Use anchor text, not just a link.  Make sure you add a link to the keyword that pulls up negative info like YOUR NAME (insert link to good content).
• Update, Update, Update! Keep updating your content and sites by adding fresh new information at least every week. This way Google will see that the profiles and sites about you are active and have search engine worthy information about you.
• Hire a reputation management firm to help you create content and suppress negative mentions of your name on Google. Reputation management firms like ReputationArmor.com know a lot of insider secrets and can get the process moving faster for you.  If your budget does not allow you to hire a firm, try to research reputation management as much as possible and give it a go!
• Do not add your name to blogs or sites that allow users to comment on the content. This may open up the door to negative comments. Always use sites where you can control what is said about you.
• Do not directly (on site) reply to negative mentions or complaints about you. This will only drive the negative links up on Google or make them harder to push down.
• Do not threaten site owners or site users with legal action or other empty threats. This will only make it worse for you. The fact is you probably are not going to sue anyone and if you tried you would most likely fail. Sorry to say that, but 99% of these types of lawsuits fail or never make it to court. Even if you won a decision and had something removed from site “A”, there is always site BCDEFGHIJK….. You get the point.
• Stay away from making up fake reviews on review sites. Recently a company received a criminal charge for doing this and ruined there reputation even more. Instead try to get friends and family that know you and your business to write their honest reviews. Maybe even tell customers if they leave you a review on a site you will reward them with some kind of discount or gratuity.
• Create your own review site or trade association about your industry. Creating a turnkey website is easy to do and easy to maintain. This way you can feature your company and control what is on the site.

There are so many tips and tool for reputation management online. Use Google to help you find ways to create positive information and get it to the top! Look here for more: reputation management tips

ReputationArmor.com is a Reputation Management firm that can help you repair, build, and manage your online reputation. ReputationArmor.com can help you control what search engines show about your business or your name.